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Little Mix are a British girlband who have come first in the UK talent show X Factor. The show has founded many acts such as Alexandra Burke, JLS & Leona Lewis. Little Mix (made up of Jade Thirlwall, Jesy Nelson, Leigh-Anne Pinnock & Perrie Edwards) became the first ever band to win the X Factor. The girls performed a variety of songs from Nicki Minaj to En Vogue. The girls are now signed to Simon Cowell”s record label SyCo and have released their debut single Cannonball, a cover of Damien Rice’s hit single. The song topped the UK charts, and it also topped the Irish charts for four weeks including the Christmas number one. Read More ... {GO}
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   Filed Under: Fashion, News    Published by:
  2013/02/19

Little Mix become brand ambassadors for Schwarzkopf hair products

Schwarzkopf have signed Little Mix as their new brand ambassadors to help promote their new LIVE Colour XXL range.

“We’re delighted to be working with Little Mix, not just because they look fabulous, but because they are fun, feisty and full of personality. They identify with young women and don’t believe one style fits all – that’s exactly what is at the heart of the Schwarzkopf LIVE Color XXL brand,” Ben Haxworth, UK marketing director for Henkel Beauty Care.

As part of the promotional campaign, the girls are allowing the Schwarzkopf LIVE Colour XXL team of colour experts to give them a makeover. On top of that, the girls are set to go through numerous marketing activities such as a radio promotion of Capital FM Radio and extensive media relations where the girls will share their hair coloring tips and advice.

Talking about the future, Haxworth added..

“The girls will be some of the first to try our brand new Ultra Brights shades – the most vibrant we’ve ever launched – so we’re really excited about seeing their final looks”

Little Mix themselves also had high hopes that the campaign will be a success.

“We love experimenting with hair colour and expressing ourselves through our look. In the past six months we have turned our heads red, blonde, brunette, honey, ebony, purple and blue!

The Schwarzkopf LIVE Color XXL shades are really vibrant and exciting, and are easy to use at home…We’ve had a sneak preview of the new Ultra Brights range and can’t wait to start using it.”